When Microsoft launched Windows 8, people were pretty excited especially the tech peeps, but Microsoft didn't gave happiness to all. No, it was not as bad as Windows Vista instead it was far better than Vista. Windows 8 is, no doubt, awesome for tablets and mobiles, somehow few people couldn't digest the fact that it is not having a start button. It was like taking away its recognition.
But now Microsoft is going to launch Windows 8.1 very soon i.e. on October 18, 2013. And the noticing fact is that Microsoft included the start button has arrived again after a huge range of feedback. Its ad is showing the new fancy start button.
Microsoft is choosing to highlight the button return in a new Windows 8.1 ad. After launching a "Windows Everywhere"
campaign back in June, the latest Windows 8.1 ad follows a similar
pattern. It highlights the ability to start up to the desktop (boot to
desktop) and "hit the start button to flip back and forth" between the
desktop and "Metro" Start Screen. Similarly, it also ends by featuring a
Windows tablet, PC, and Surface.
At Intel's developer forum recently, Microsoft's head of marketing, Tami Reller, revealed
that the company's August activations for Windows 8 were the highest so
far. Microsoft has been focusing on back to school promotions and it's
gearing up for new PCs and its own Surface 2 release ahead of the
holidays. After Surface and Windows tablets got off to a slow start last
holiday, Microsoft has partnered up with Best Buy
and some European retailers to create Windows Stores inside retail
locations. The company clearly hopes the retail presence and new ads
will help convince consumers to opt for a Windows tablet this fall.
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